Own Your Own Dang Story!

We all have a story. The tribe you want to attract will ❤️❤️❤️ your story. 

In 2015 I interviewed Chuck Trautman—the CEO & Founder of the Arizona Marketing Association (AzMA). 

I agreed with Chuck when he said, “To have a strong following for your business, you have to stand for or be for something. Thus you must repel those who are against what you stand for. By doing so, those who are for what you’re for will be more fervent followers and clients. It also makes your work more enjoyable to not work with those who are a pain in your butt.

Man, I agree more so now than ever!! 

Practicing what I preach, I have drilled down even deeper on my and Micalizzi Media’s mission. I sent the first draft to some in my professional network for their feedback. 

One of my colleagues told me that my vision statement sounded too “fluffy” and needed more “grit.” Another said it was too “generic” & went on to say, “Just keeping it real because I ADORE what you stand for. And I think you being such an authentic bold and integrity-filled perspective to the marketing world that’s often vague and meh.

The feedback reminded me to unapologetically tell my own badass story. I am reworking it and will be sharing the results with you soon.

We may be successful if we tell someone else’s story. When we succeed that way, we gain nothing because we’ve lost the most important thing – ourselves. 

The truth is both our true & faux stories will repel people. 

Just make sure you’re repelling the right people! What will you have accomplished if you get stuck with the wrong bozos on your bus? 


Lead with your strong, authentic self. It will save a lot of pain later by repelling the wrong stuff and allowing the right stuff to show up! 


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